About the fund

The Children’s Health Fund was set up by Sustain with Jamie Oliver’s help in August 2015. The aim is to get restaurants and cafes to put a voluntary 10p 'sugary drinks levy' on soft drinks on their menu that contain added sugar. 

The money raised by the self-imposed levy will be paid into the Children's Health Fund, administered by Sustain. The Children's Health Fund is overseen by an independent board, made up of experts on children’s health and food education. The board approves the allocation of grants to programmes and schemes aimed at improving children’s health and food education.



The Children's Health Fund will be fully evaluated by an independently appointed body who will assess the effect this sugary drinks levy has on customer behaviour.

All initiatives funded by the Children's Health Fund will be monitored to assess their performance and effectiveness.


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Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

Jamie Oliver is a campaigning chef who believes passionately that food education is a powerful tool in the fight against the global obesity crisis.