Here at the Children’s Health Fund we are thrilled that the Government has adopted a Soft Drinks Industry Levy. Our fund, set up in 2015 by Sustain with the support of Jamie Oliver, has led the way by putting a levy on sugary drinks with the money going to improve children’s health and food education.

However, the national levy is not being implemented until 2018, and much could change before then. It’s also a long time to wait to start helping children’s health. This is why the restaurants we are working with are continuing to implement the sugary drinks levy, and why we are continuing to give the money they raise to causes that help children’s health and food education.


News archive

Please note that all news items are hosted on the Sustain website.

More vegetables during holidays and after-school

Portsmouth City Council runs six local youth club projects and six adventure playgrounds across the city, throughout the school holidays and after school hours. Alongside other activities, children and young people try new healthier foods, learn to cook, eat healthy balanced meals, and learn about growing their own fruit and vegetables.


France fails to ban kids junk food ads

As part of France’s Food and Agriculture Bill ministers voted against banning companies from advertising children’s foods high in fat, sugar and salt.


Trans fats must be removed from food says World Health Organisation

The World Health Organisation (WHO) say that banning trans fats could save half a million lives every year.


Positive effects of sugary drinks tax already being seen

The Royal Society for Public Health (RSPH) welcomes the Soft Drinks Industry Levy saying that it has successfully encouraged manufacturers to reduce sugar in their products.


Calls for Sugary Drinks Tax to pay for new wave of school drinking fountains

The Children’s Health Fund, which pioneered the Sugary Drinks Levy in the UK is calling for some of the Government’s Soft Drinks Industry Levy which starts on April 6 2018 to go towards a new wave of school drinking water fountains.  


How schools can get cash from sugary drinks

Government lets schools know how to get funding from the money raised through the sugary drinks levy.


Quench your thirst for free in London

The Mayor of London has partnered with Refill London on a new project to cut plastic waste and encourage Londoners to drink tap water.


Danone criticised for premature baby advert

First Steps Nutrition lead a campaign to get Danone Nutricia to withdraw an advert which appeared in health professional literature. The advert implies that vulnerable babies will ‘survive and thrive’ when given infant formula.


Change kids’ environment to tackle childhood obesity

A major report from Guy’s and St Thomas’ Charity argues that framing obesity as an issue of individual willpower overlooks the overwhelming evidence from behavioural science on how environments influence people’s decision-making.


Study links industrial loaf products and sugary drinks with increased cancer risk

A French study has found a diet higher in ultra-processed foods may increase the risk of cancer by 12%.


Have Coke lost their bottle?

Sustain responds to press reports on Coca-Cola's plans to change the sizing and prices of some of their products ahead of the implementation of the Sugary Drinks Tax.


Call for age restrictions on energy drinks

School Food Matters backs Jamie Oliver's calls on the government to ban the sale of energy drinks to under 16s.


Sustain welcomes the NHS England ban on the sale of sugary drinks in hospitals

The NHS England ban on the sale of sugary drinks has been written into the updated Standard Contract for hospitals and the new rules will come into force later this year. Read Sustain's response.


Public Health England launches campaign to change children's snacking habits

Public Health England’s Change4Life Campaign urges parents to limit their children to just two snacks of no more than 100 calories per day.


Save the date: National Salt Awareness Week 12th-18th March 2018

Next year’s Consensus Action on Salt & Health (CASH) Salt Week will highlight the damage of eating too much salt in early childhood.


Shocking amount of salt in supermarket sausages

Some sausages have more salt in them than a double cheeseburger and fries. This is based on new research from Consensus Action on Salt and Health (CASH) which found that some manufacturers appear to have made no effort to lower the salt content in their products.


UK 8th out of 10 for food sustainability in Europe

The UK’s approach to food sustainability is lagging behind our European counterparts. A report by the Food Ethics Council using data from The Food Sustainability Index found that the UK is near the bottom of the table - only ahead of Russia and Greece.


Fruit & veg voucher project wins major award

The Rose Vouchers, which supports pregnant women and families living on low incomes to eat more healthily, won the best Early Intervention Award at the Children & Young People Now Awards 2017.


Tell Coke what you think of their marketing

Not feeling festive about the Coca-Cola truck visiting your city and handing out sugary drinks to the public and children? Here's some ideas of ways to get a different message out.


Coca Cola's announcement for Sugar Awareness Week? More free sugar

Read Sustain's reaction to the announcement of the dates and locations of the Coca Cola Christmas Truck Tour 2017.



Sustain advocates food and agriculture policies and practices that enhance the health and welfare of people and animals, improve the working and living environment, promote equity and enrich society and culture.

Jamie Oliver is a campaigning chef who believes passionately that food education is a powerful tool in the fight against the global obesity crisis.